What can we learn from the product management of Microsoft Vista, and Essay

What can we learn from the product management of Microsoft Vista, and how to apply the lessons learned in managing digital products in general - Essay Example Product management is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product management is also a collective term used to describe the broad sum of diverse activities performed in the interest of delivering a particular product to market" (Wikipedia, 2008). The purpose of this paper is to deter what we can learn from the product management of Microsoft Vista, as well as how to apply the lessons learned in managing digital products in general.The features of Windows Vista differ according to the edition: Ultimate, Home Premium, Home Basic, Business, or Enterprise. According to Microsoft, "Ultimate provides the power, security, and mobility features needed for work, and all the entertainment features that you want for fun" (2008). They claim that Home Premium, "provides a breakthrough design that brings your world into sharper focus while delivering the productivity, entertainment, and security you need from your PC at home or on the go" (2008). Their description of Home Basic is that "Easy to set up and maintain, it enables you to quickly find what you're looking for on your PC and the Internet, while providing a more secure environment to help protect you from an unpredictable world" (2008). They argue that with their Business version, users will "spend less time on technology support-related issues-so you can spend more time making your business successful" (2008). Finally, they claim that Enterprise was "Designed to significantly lower IT costs and risks, Windows Vista Enterprise meets the needs of large, global organizations with complex IT infrastructures" (2008). Physical products have several advantages over digital products, but there are also some disadvantages. First of all, pictures or actual representations or examples of physical products can be shown. Second, many shoppers know that they often get a real bargain when they shop for physical items online versus in a store, and the convenience of being able to shop from anywhere is second to none. Finally, physical products that are online appeal to a much larger and diverse pool of shoppers than those that are in stores in any given city. The downsides of physical products include that they are often expensive to ship, some physical products are perishable, and the inventory must be stored somewhere which is often a significant additional expense to the seller (Collins, 2007). Digital products have their advantages and disadvantages as well. First of all, there is no storage space needed other than for electronic storage. There is no need to worry about shipping, as customers can download the products. The downsides of digital products include vulnerability to computer problems, equipment maintenance costs, and the need for Internet with higher bandwidth (Collins, 2007). According to Wikipedia, "In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design, and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share" (2008). This concept applies to digital products just as much as it does physical products. The following is a model of the new product development process. It shows the process starting with discovery, and then continuing on to exploration, scoping, building the business case, development, testing and validation, launch and, finally, post launch review. The strategic planning contained in such a